Often times, employees may not be passionate about goals that are assigned to them, while goals set by employees may not always drive the company’s vision. So should setting goals be a top-down or bottom-up initiative? The answer? Managers should do both! Align employee and company goals so objectives are reached together.

Create a culture where employees understand their direction and purpose, and even have input in how their careers can develop. Further, be transparent about mutual expectations, measuring progress, setting benchmarks, etc., so no one is left in the dark. The business case for aligning goals can be seen on the bottom line: staff who set their own goals are 37% more productive1 and companies with development plans for their employees double their revenue