Now Tech: Customer Identity And Access Management (CIAM), Q2 2020

You can use CIAM solutions to register, profile, authenticate, and provide customers with self-service. CIAM solutions also serve and secure the identity aspects of marketing campaigns, customer acquisition, and retention and loyalty programs. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. S&R pros should use this report to understand the value they can expect from a
CIAM provider and to help select the vendor best aligned with your specific requirements.

Key Takeaways:

  • Improve Customer Experience and Retention with CIAM
  • Select Vendors Based On Size and Functionality
  • Maximize CIAM Value by Engaging AppDev, Marketing, and Privacy


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