How to effectively communicate change in your business

Change within business is inevitable. As organizations evolve, grow and adapt to their ever-changing environment, most will face a combination of challenges and triumphs that will not only impact on the way in which the company operates, but will have significant impact upon its stakeholders. The way in which that change is communicated can have a tremendous influence on its success. Well-planned and executed communication will ensure individuals feel positive and lessen the impact of resistance; on the other hand, poorly delivered communication can prove hugely damaging – even fatal for those businesses that get it wrong.


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