You can use CIAM solutions to register, profile, authenticate, and provide customers with self-service. CIAM solutions also serve and secure the identity aspects of marketing campaigns, customer acquisition, and retention and loyalty programs. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. S&R pros should use this report to understand the value they can expect from a
CIAM provider and to help select the vendor best aligned with your specific requirements.

Key Takeaways:

• Improve Customer Experience and Retention with CIAM
• Select Vendors Based On Size and Functionality
• Maximize CIAM Value by Engaging AppDev, Marketing, and Privacy