The complexities of organizational cultures and their impact on profitability have vexed leaders for years. As a result, when it comes to executing new strategies to encourage company-wide behavioral change – like improved morale – band-aid solutions are implemented, such as enhanced benefits and better working conditions. Then leaders get frustrated (or fired) when those remedies don’t work. Their problem is not in knowing what needs to be done. It is in not knowing how it needs to be done. That takes an expertise some leaders have not been taught to apply. Once the path is clarified, however, they still need to lead any culture change if it is to be effective