Edgar H. Schein, Ph.D., professor emeritus at the Sloan School of Management, Massachusetts Institute of Technology, dates 1978 as the year that roles, norms, and values were identified as the components of organizational culture, as outlined in The Social Psychology of Organizations. That year also happened to mark the founding of Senn Delaney, the culture shaping firm of Heidrick & Struggles. Coincidence is often the sire of irony