Willis Towers Watson research offers a very compelling business proposition: companies that are highly effective at communications are 3.5 times more likely to outperform their peers.

That is why a successful culture of internal communications is essential to the success of any organization. It facilitates connections and conversations – not just senior leaders to employees, but also communication between leaders, managers and staff (leader-to-leader, employee-to-employee and employee-to-customer).

Internal communication is not something you can ignore. People at work will communicate regardless of the intentions of their managers or leaders, meaning a culture will form – good or bad – with or without you.

Inaction is not an option. If your company doesn’t want to settle for poor communication, lack of employee engagement and, ultimately, inferior financial performance, you need to shape the communications culture.

So to help you create a successful communication culture within your organization we have devised this “How to guide” full of tips and ideas that we hope you will find useful